Hi, I'm Jennifer!

At PR Loft, I help brands share stories that span product launches, new store openings and collaborations by creating and executing tailored PR strategies. I love working with small brands to help them grow and planning content tailored towards strong brand values.

Rather than contributing to the never ending content reel that is the internet, I believe in crafting thoughtful stories that aim to inspire. I specialize in media relations, strategic PR planning, influencer collaborations, brand messaging, and partnerships.

To date, I have worked with dozens of lifestyle brands. Prior to launching PR Loft, I worked at From Rachel where I successfully implemented PR strategies that led to broadcast features on The Marilyn Denis Show and Your Morning, as well as print and digital media plugs in The Kit, FASHION Magazine, the Globe & Mail and more. Previously, I got my start in e-commerce working side by side Isabelle Racicot on her brand Picoum

My Life in Pictures

Stay in touch! Let's connect on Instagram.

Leaving the big blue couch for a client meeting with @prohibition 🤩 Can’t wait to share the results of our PR efforts
April, 2021 ✨⁠⠀
Blame it on the change of season, a new found perspective, or maybe just being in my 500-square-foot apartment for the last year, BUT I'm diving into something new...⁠⠀
It's a new title, but it's also a new way of living - me out on my own, with nothing but my ideas and a desire to inspire and be inspired. At the core, that's what stories are all about sharing ideas, desires, fears, that we all connect to. It's why I got into journalism a decade ago and it's why I went on to work with a small brand sharing their story with effective content and PR. ⁠⠀
And so into the wild I go with the launch of PR Loft by Jennifer Braun. It's where I can put all my strengths into one core offering. Still working as a writer for brands and as a publicist, I'll be working with online lifestyle brands helping to keep them front and centre in the media and on social media 🤳🏻 You could say, it's my way of sharing your story, as I build a new one. ⁠⠀
It's with lots of gratitude that I head on this freelance journey. If you're here, thanks for being a part of it 💛
Feels like something new 💭
Work from home flow is 💯
Indian summer was nice while it lasted 💐
What I actually mean when I say I’m getting lit this weekend 👆🏻
SWIPE —————> 🙃
Photo fun with @empeiria 📸
Pretty things & memories from a night well spent ✨
iPhone drop // Summer 2020 ☀️ Thank you, life ✨


Somewhere in Montreal, Quebec